The paid version, Google Analytics 360, also features integrations with DoubleClick products. Fourth, it’s easy to use: Google Analytics has a number of native data onboarding integrations, including Google Adwords and Google AdSense.This means that there are more guides, tutorials, and ready-to-use solutions, and more specialists you can turn to. Second, Google Analytics is the unrivalled leader among web analytics tools (according to the W3Techs statistics).This is particularly important for Ecommerce businesses which use an app as another sales channel. First, Google Analytics helps track user interactions with both your website and mobile app.We’ll take a closer look at what to start with, what to consider in implementing mobile analytics, what’s the difference between mobile app analytics and website analytics, and a number of other frequently asked questions.īefore exploring how Google Analytics works for mobile apps, let’s first take a look at the benefits it has. In this article, we’ll explore the benefits Google Analytics provides for mobile app analytics. Once you’ve got the answers, you’ll be able to make your app more effective: improve user experience, engagement and retention, reduce acquisition costs, etc. Mobile analytics helps answer these questions, and a whole lot of others.

How do people find your app? How many times was it installed? How often do users run the app and what do they use it for? How many of the goals you’ve set for your app have been achieved? However, what we’re 100% sure of is that mobile app analytics is a total must. Sadly, we can’t guarantee this would work. Well, you could probably try republishing the app on a new moon and chanting: 'Blessed moon, rise and shine, all the customers be mine, money come, money flow, grow, my ROI, grow grow grow!'. How can you ensure that your mobile app becomes popular and brings in money?

Define session in mobile application